FOR WEATHER & SEASONAL DEMANDWhen the forecast changes, give the day a new purpose.
Seasonality changes the rhythm of a local business. A well-defined, weather-linked moment can help you offer something timely without promising to control demand.
Even unpredictable days can start a conversation.
Design the promotion in advance, define the verification source and keep the customer's expectations clear when the forecast changes.
A defined snowfall threshold, in a specific location and timeframe.
The location, threshold and observation source are specified before launch.Make a qualifying call the start of something.
A customer action and a published event can be tied to a defined conditional benefit.
Discuss a campaign ↗
Explore demand during weather-sensitive periods.
Speak to a moment your customers already share.
Know how many customers can qualify and when.
Make a slower day feel like a reason to stop by.
Weather thresholds, official observation stations, locations and verification timestamps all matter.
Read the reported ice-cream/weather story↗DAY.
When weather changes the plans, let it change the promotion.
TRIGGER DEFINED BEFORE LAUNCHA snowy day. A warmer welcome.
Visit an eligible neighborhood shop during the promotion. If the defined snowfall threshold is reached, receive a $15 credit for later.
This is a consumer promotion concept, not a claim of hedging or weather-risk protection.
THE UPCOMING EVENTSnowfall exceeds the agreed thresholdMake an eligible visit or booking at the regular price. The reward applies if the event condition is met.
From a defined event
to a delivered reward.
Each stage has a job. Choose a step to see what the customer and business need to know.
INCENTIVPAY / CAMPAIGN SEQUENCE Name the location, threshold, time window and data source.
→
REWARD
Did the offer
change anything?
First, check whether the named event happened. Then look at customer behavior and the cost of rewards actually delivered.
How measurement worksTrack visits by weather band during the campaign. Compare it with a useful period or group, then include the cost of any rewards delivered.
A clear offer.
In the right place.
The event and reward stay the same. See how the experience changes for each channel.
YOUR BRAND / AT THE VENUEif snowfall exceeds the agreed threshold.
Let's build a reason worth coming back for.
Bring your goal. We’ll help you figure out the right campaign.