FOR THE MOMENTS FANS REMEMBERWhen the game matters, make the visit matter too.
Connect game-day excitement to a clear reason to purchase, book or return. A conditional reward can make a normal purchase part of the story.
A full-price purchase. A game-night possibility.
Choose a published result and a clear reward before the game. The customer buys normally; the result decides whether the extra benefit is due.
Follow the game.
$25 toward your next visit if this game goes to extra time.
IS SET ✳
A game result can change the offer.
The campaign is defined before kickoff. The published result determines whether qualifying customers receive the agreed reward.
Discuss a campaign ↗
Give an undecided fan an additional reason to show up.
Connect an optional merchandise or concessions offer to the match.
Use a future-visit reward to extend the experience.
Make the fan experience bigger than the scoreboard.
Useful for merchandise, eligible ticketing and venue retail—subject to event rights and merchant category approval.
Read the reported sports-bar example↗One game. A reason to come back.
Purchase qualifying merchandise during the match. If the game goes to overtime, receive a capped $25 credit for a later visit.
Sports rights, promotion law and regulated merchant categories require review. No team affiliation implied.
THE UPCOMING EVENTThe game goes to overtimeMake a qualifying game-day purchase at the regular price. The reward applies if the event condition is met.
From a defined event
to a delivered reward.
Each stage has a job. Choose a step to see what the customer and business need to know.
INCENTIVPAY / CAMPAIGN SEQUENCE Define the eligible purchase window and the official event condition.
→
REWARD
Did the offer
change anything?
First, check whether the named event happened. Then look at customer behavior and the cost of rewards actually delivered.
How measurement worksTrack eligible transactions during the campaign. Compare it with a useful period or group, then include the cost of any rewards delivered.
A clear offer.
In the right place.
The event and reward stay the same. See how the experience changes for each channel.
YOUR BRAND / AT THE VENUEif the game goes to overtime.
Let's build a reason worth coming back for.
Bring your goal. We’ll help you figure out the right campaign.