GOAL / ACQUIRE & CONVERTMake a first purchase feel like the start of something.
The best first offer gives new customers a clear reason to choose you—not a permanent expectation of markdowns.
Turn a first visit into a first yes.
For new shoppers, make the experience worth discovering. The creative offer draws attention; measurable eligible orders tell you what actually worked.
Give a new customer a reason to join.
A qualifying signup can open an event-linked offer, with the result and reward made clear before entry.
Discuss a campaign ↗
Give visitors an actual story to respond to.
Separate reward face value from funded campaign expense.
Focus on incremental customers, not just campaign claims.
Win attention with relevance, not just another percentage-off sign.
Define new-customer eligibility, offer window, approved reward and measurement before launch.
View packaged campaigns↗YOUR BUSINESS / YOUR GOALWin new customersDESIGNED AROUND A SPECIFIC CUSTOMER ACTIONYour first yes deserves a moment.
New customers who make a qualifying purchase could unlock a $20 store credit if the chosen external event occurs.
This example requires identity/eligibility design and a fully specified reward obligation.
Make a qualifying first-time purchase at the regular price. The reward applies if the event condition is met.
From a defined event
to a delivered reward.
Each stage has a job. Choose a step to see what the customer and business need to know.
INCENTIVPAY / CAMPAIGN SEQUENCE Define the eligible first-time customer, rather than everyone.
→
REWARD
Did the offer
change anything?
First, check whether the named event happened. Then look at customer behavior and the cost of rewards actually delivered.
How measurement worksTrack first-order conversion during the campaign. Compare it with a useful period or group, then include the cost of any rewards delivered.
A clear offer.
In the right place.
The event and reward stay the same. See how the experience changes for each channel.
THE EVENT IS COMINGIf the nominated film wins its announced award. Make a qualifying first-time purchase at the regular price.
Let's build a reason worth coming back for.
Bring your goal. We’ll help you figure out the right campaign.