Start with the business goal
Choose a first purchase, return visit, booking or reactivation objective that you can measure.
HOW INCENTIVPAY WORKSA clear offer.
A clear offer.
Built around a real event.
For customers, a reason to get excited. For businesses, a campaign designed around clear rules, agreed costs and measurable actions.
YOUR BUSINESS / YOUR MOMENT01 / THE CUSTOMERBuys at the regular price.An eligible purchase or visit starts the journey.
02 / THE WORLDThe named event happens.The published result settles the condition.
03 / THE PROMISEThe reward is delivered.Only when the agreed terms call for it.
01 / AN IDEA THAT CAN ACTUALLY LAUNCHFrom the idea
From the idea
to the result.
The work behind the scenes is what makes the front-of-house experience feel effortless. Each step has a decision, an owner and a clear next move.
Build the customer promise
Specify a real-world event, the qualifying action, the benefit and customer eligibility.
Approve costs and guardrails
Set funding, entry capacity, maximum exposure, dates, ownership and legal terms.
Choose the right placement
Launch on a hosted campaign page, shareable link, QR, or a supported integrated channel.
Verify, deliver and measure
Check the official result, honor the terms and compare the business result with a baseline.
02 / ONE EXPERIENCE, THREE PERSPECTIVESOne campaign.
One campaign.
Three clear views.
Switch between the customer offer, merchant controls and event result to see how one campaign works.
THE PROMISE / CAMPAIGN VIEW
Shop today. Follow the moment.
Buy an eligible item at full price. A future-visit credit may become available if the published event happens.
What the customer sees: action, condition, reward and clear terms.YOUR BRAND / CAMPAIGN✳
A REASON TO COME BACKWhat if the game goes longer?Make a qualifying purchase. A $25 future-visit credit could be unlocked if the agreed result occurs.
DISCOVER THE OFFER →
03 / MERCHANT CONTROLSConfidence comes
Confidence comes
before launch.
A great campaign starts with a clear customer promise. It only goes live once the potential reward obligations, funding and responsibilities have been reviewed and agreed.
How campaign costs are determined ↗PRE-LAUNCH APPROVAL● PLAN IN REVIEW
A promise you can stand behind.
01Participation limitDefined
02Maximum rewardCapped
03Eligibility and rulesWritten
04Settlement and fulfillmentAssigned
05Approved cost and fundingAgreed
Every campaign requires its own approved terms and funding plan.
04 / WHAT SUCCESS REALLY MEANSMeasure the visit,
Measure the visit,
not just the excitement.
Did the event happen? That's the reward condition. Did the promotion improve your business? That's a different question—and the one worth measuring.
Who qualified?
Eligible purchases, valid entries and completion through the permitted customer journey.
What was owed?
Confirmed event results, incurred obligations, fulfilled rewards and exceptions.
What changed?
Incremental orders, return visits, qualified bookings and contribution margin against a sensible baseline.
THE DETAILS MATTER
A few good questions.
Clear answers. No fine print disguised as marketing.
Ask us something else ↗What does IncentivPay actually do?
IncentivPay designs and helps run outcome-based merchant campaigns: a qualifying customer action is connected to a specific, verifiable real-world event and a clearly described reward. The merchant agrees on eligibility, reward obligations, funding and deployment before launch.
Do you sell gift-card, loyalty, or referral software?
No standalone gift-card, traditional loyalty, referral or points-product availability is claimed. A campaign may use a particular reward format only if that format and fulfillment method are approved for the merchant.
Does an app already install instantly on Shopify or WooCommerce?
Connector availability and scope must be confirmed with the team. A team-assisted packaged campaign can avoid a native integration; an integrated campaign needs merchant-specific technical review.
How much does a campaign cost?
Fees, reward funding, individual caps and the possible overall reward obligation are different numbers. A campaign receives an approved quote and terms; this website does not make up a public flat price.
Are the companies in your case studies IncentivPay customers?
No. They are independent industry reports from third parties such as Reuters and Modern Retail, cited for context. Reported outcomes are not IncentivPay results.
Where are promotions available?
Availability depends on jurisdiction, event rights, campaign rules, the merchant category and partner/market constraints. Every launch needs review; do not assume that every event or business is eligible.
THE START OF SOMETHING
Discuss your first campaign ↗Plan an event-linked offer your customers understand.
Bring your goal. We’ll help you figure out the right campaign.