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E-commerce & DTC
FOR E-COMMERCE & DTC BRANDS

Keep the price. Give the purchase a bigger story.

An event-linked offer can create excitement around a full-price purchase without making every visitor wait for another discount code.

Discuss this solution ↗See the campaign flow ↓
AT FULL-PRICE CHECKOUTEVENT, REWARD & TERMS AGREED BEFORE LAUNCH
ONLINE COMMERCE / AFTER THE CLICK

Keep your full price. Give the order a little suspense.

A conditional offer sits alongside the purchase, not in place of the price. Customers see what they pay today and what they might receive later.

Explore the Shopify path ↗
◉ YOUR STOREYOUR STORE / CHECKOUT
✦
The Everyday EssentialSelected item · Quantity 1
$120.00
Subtotal$120.00Today's price$120.00
AN ADDITIONAL MOMENTA possible $30 reward if the named event happens.Approved eligible orders only. Terms and reward funding separate from today's payment.
01 / THE OPPORTUNITYConversion exploration

Test whether the event-linked message changes purchase decisions.

02 / THE OPPORTUNITYMargin awareness

Compare gross margin, campaign costs and incremental orders.

03 / THE OPPORTUNITYCustomer trust

Make settlement and fulfillment visible after purchase.

01 / WHY IT FITS

Make the promotion worth opening, without changing the product.

Eligibility, returns and reward types need to match the platform and the merchant’s actual commerce configuration.

Read the reported Forme promotion↗
YOUR STORE / CHECKOUT
YOUR ORDER
Regular price$120
AN EXTRA IF THE EVENT HAPPENS$30 order credit

if the opening weekend breaks its published box-office record.

Pay today$120
02 / MAKE IT TANGIBLE

A reason to buy now, not another coupon.

Buy an eligible item at the normal price. If a defined event happens, qualify for a capped $30 reward under approved terms.

CAMPAIGN PREVIEW
01 / THE CUSTOMERAn eligible online order02 / THE EXTERNAL MOMENTThe opening weekend breaks its published box-office record03 / THE CONDITIONAL BENEFIT$30 order credit

Native app availability and actual checkout placement depend on platform policies and merchant setup.

THE CUSTOMER VIEW / OFFER TO OUTCOME
9:41
IP YOUR BRAND
THE UPCOMING EVENTThe opening weekend breaks its published box-office record
YOUR POSSIBLE REWARD$30 order credit

Make an eligible online order at the regular price. The reward applies if the event condition is met.

Final reward, eligibility and fulfillment are agreed before launch.
03 / FROM IDEA TO CUSTOMER

From a defined event
to a delivered reward.

Each stage has a job. Choose a step to see what the customer and business need to know.

INCENTIVPAY / CAMPAIGN SEQUENCE
01 / 03Product discovery

Introduce a short, intelligible conditional offer before purchase.

EVENT
→
REWARD
See the full process
04 / THE BUSINESS VIEW

Did the offer
change anything?

First, check whether the named event happened. Then look at customer behavior and the cost of rewards actually delivered.

How measurement works
CAMPAIGN REVIEWSELECT WHAT TO MEASURE
THE BUSINESS QUESTION
How many qualified?

Track eligible checkout conversion during the campaign. Compare it with a useful period or group, then include the cost of any rewards delivered.

Customer actionEvent resultBusiness outcome
05 / WHERE CUSTOMERS SEE IT

A clear offer.
In the right place.

The event and reward stay the same. See how the experience changes for each channel.

We confirm placement and availability with your team before a campaign goes live.

YOUR STORE / CHECKOUTSECURE ORDER
Your orderQualifying purchase
$80
EVENT-LINKED OFFER$30 order credit if the opening weekend breaks its published box-office record.

Pay the regular price today. The published result decides the extra reward.

Due today$80
CUSTOMER VIEW / 1 OF 3
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THE START OF SOMETHING

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